Basic Details
| Item | Value |
|---|---|
| Title | Curva Piena: Dynamic Pricing & Last-Minute Ticketing SaaS for Lower-League Football |
| Type | Web App |
| Difficulty | 62 |
| Ideal Capital | 30000 |
| ROI | 45% |
| ETA on ROI | 18 |
| Target Audience | Commercial and marketing directors of Italian Serie C, Serie D and lower Serie B football clubs; fan associations; municipal stadium operators. |
| Target Countries | Italy (primary); expandable to Spain, Portugal, Greece, Poland and Eastern European lower leagues. |
| Target Demographics | Club executives aged 30-55 (male/female); end-user fans aged 16-45, roughly 70% male, smartphone-savvy, price-sensitive local football supporters. |
| Description | Build a B2B SaaS platform called ‘Curva Piena’ (Full Stand) that helps lower-league Italian clubs fill empty stadiums. The web and mobile app offers dynamic ticket pricing, last-minute flash discounts, group/family bundles, fan loyalty points, geo-targeted push notifications for local residents, and digital ticketing with QR entry. Clubs set rules (e.g., automatically cut unsold seat prices 48 hours before kickoff) and the system optimizes revenue vs occupancy. Tech stack: Next.js/React frontend, Node.js (NestJS) backend, PostgreSQL, Redis for caching, Stripe/PayPal for payments, Twilio/SendGrid for notifications, and AWS or Vercel for hosting. Deploy the frontend on Vercel, backend on AWS ECS with RDS, and ship mobile apps via App Store/Google Play. Start with 2-3 pilot clubs in Puglia (Bari, Lecce, Taranto area) to prove the model, then expand nationwide. |
| Monetization | SaaS subscription of €500-€1,500/month per club (tiered by stadium capacity); €1.00-€1.50 per ticket sold through the platform; premium analytics/CRM add-on at €200/month; one-time setup and onboarding fee of €2,000 per club. |
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